The Business of Shaping Future Minds
Setting your brain free to create, innovate and critically think.
Episode 17
EPISODE 17 Vibrators, Google Maps & AI
This episode takes a wildly creative turn as we’re joined by Adam Hill - founder, executive creative director, and unapologetic disruptor. From purple Christmas trees to provocations about vibrators and artificial intelligence, Adam challenges us to reimagine creativity not as a job title, but as a way of seeing the world.
We explore why true creativity starts at zero, why discomfort is essential for breakthrough thinking, and how AI can help us get to better ideas faster—but never replace what makes us human. Along the way, we unpack the impact of education, confidence, leadership, and culture on our ability to think differently and make space for bold, uncomfortable ideas.
This isn’t just a conversation—it’s an invitation to unbox your brain, question everything, and trust your creative instincts (even if they make people uncomfortable). Whether you’re a strategist, student, or someone who’s forgotten how creative they really are, this one will stay with you.
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We are Brainy Podcasts
Welcome to Brainy Podcasts the Business of Shaping Future Minds where your co-host’s Soraya and Tracy have conversations with leaders in their field, fascinating, inspiring, everyday, extraordinary people about why creativity, innovation and critical thinking are so important in their work, and how keeping their brains healthy frees them to focus on future potential and success.
With Soraya being a leading Applied Organisational Neuroscientist, we naturally lean into how the brain works, alongside our combined commercial experience and 20 plus years working as Executive coaches, with leaders across multiple industries, we share practical tools, tips and techniques to help you develop and transition in this fast moving world.
Together we explore the fundamentals of creativity, innovation and critical thinking. How to create environments that let the social brain flow, without barriers and optimal performance. The importance of brain health for confidence, gravitas and resilience. Using the brains neuroplasticity and how to shape new behaviours, thinking patterns and emotional regulation.
You’ve heard the conversations.
Now it’s time to lead the change.
Brainy Futures is our next chapter, turning bold ideas into action for leaders who are done with outdated thinking.
Built on neuroscience, driven by urgency, designed for impact.
Brainy Futures Is Here!
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