About us

We met in 2021 when Soraya ran a programme on Applied Neuroscience for coaches and mentors, one of the very few people globally qualified at that depth in this field.

But this wasn’t academic curiosity.

Soraya had already built her career inside corporate environments before specialising in neuroscience. She understands what happens in the brain when performance, pressure and politics collide.

Tracy had spent years leading sales teams and delivering results in highly competitive markets. That commercial grounding became the foundation for her work as a strategic advisor to growing businesses and executive leaders.

What connected us wasn’t theory.
It was standards.

Depth.
Curiosity.
Straight talking.

Brainy grew from that.

Two wise women who understand both biology and business.
Holding the mirror up and offering the map.

Soraya & Tracy's Story

Soraya Shaw, MSc, BrainShaw® is an MSc qualified Applied Organisational Neuroscientist specialising in bringing insights to business transformations, with a focus on behaviour and change. A former global suit at Ogilvy & Mather, she has 22 years experience as a C-suite leadership coach. Her passion lies in the intersection of human capital, where brain science, human skills, and AI come together to shape future mindsets and drive meaningful collaboration.

Tracy Filler is an ILM, Level 7 Executive Coach & Mentor, working with applied neuroscience & life Wisdom to support her clients through their personal and professional development. For nearly two decades, she has worked with leaders and their teams to bring effective strategy and results, through improved confidence and capability.

The Business of Shaping Future Minds

We launched Brainy with an unshaking belief that leaders must adapt or they become irrelevant. The edge now lies not in information, but in how we think.

In a year dominated by the 5.0 era upheaval, change and economic pressure, we asked “how do we stop human brains from frying so they can innovate”?

With a distinctive wise women, dual-host format blending applied neuroscience and leadership know-how, Brainy delivers commercially intelligent conversations with a diverse global guest list. Our interplay bridges boardroom reality with biological insight, translating complex science into practical “key codes” for clearer thinking, sharper decisions and sustainable innovation.

We explore how threat can be detected in a blink of an eye, while trust is built through consistent signals over time and why that distinction determines whether creativity shuts down or flourishes. We examine the AI confidence trap and make a bold case that leaders must double down on what technology cannot replicate: empathy, meaning-making and creative synthesis.

Our audience spans entrepreneurs and senior leaders across 27 countries who want more than productivity hacks. They want cognitive clarity. They want courage. They want workplaces fit for the future.

Each episode blends neuroscience, leadership and human behaviour. We invite founders, senior leaders and experts from diverse disciplines to challenge conventional thinking and surface the patterns shaping modern performance.

Every conversation leaves listeners thinking, “That changes how I think” and “I can use this today”.

This is not self-help.
It is not therapy.
It is applied brain science for real-world leadership.

Brainy is in the podcast shaping future minds.

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